NEWS & VIEWS

Beginners Guide to PPC

Beginners Guide to PPC

Our beginners guide to PPC attempts to differentiate between the wood and the stones for the benefit of those starting out with pay per click advertising. I'm going to focus for the most part on Google as we're certified in Google Ads. Many of the points I will make...

Through the Hedge Backwards

Through the Hedge Backwards

A Most Remarkable Year! I feel as though I've been dragged through the hedge backwards. When we started this business in March, we had no idea how successful it would be. We're now hurtling towards Christmas, three projects on the boil and looking at the very real...

The Ethical Agency

The Ethical Agency

What does the ethical agency mean? Why am I writing about the ethical agency? We've just surfaced after the busiest month we've had since Covid 19 sent us all into lockdown in March. Now should be a time when we celebrate briefly before diving into the next tranche of...

Using AWS to Store Large Media

Using AWS to Store Large Media

Using AWS to store large media is  a sensible decision if you are paying for web space by the megabyte. Let's take a step back and compare various types of cloud storage and take a look at the type of media it may be sensible to host "offsite". What is Cloud Hosting?...

Good Local SEO

Good Local SEO

Good Local SEO Good local SEO is a key component of Search Engine Optimisation.  If you are a business, the competition to get to the front page of Google is more intense now than it has ever been. The days of 123SEO.com are well and truly over. If Google knows where...

What is Technical SEO?

What is Technical SEO?

What is Technical SEO? We've talked about the importance of Content in an earlier post. Just as a car will not run without an engine, a content strategy will not work unless you have the technical SEO element right. Your web site need to be functional and easy for...

The Best Three Website Builders

The Best Three Website Builders

The Best Three Website Builders Wix vs Squarespace vs Wordpress is a comparison that can be boiled down to Drag & Drop vs. Build. It's rarely that simple and for people starting out on their digital journey, other issues such as hosting, SEO, E-Commerce will...

How Content helps SEO Ranking

How Content helps SEO Ranking

How Content helps SEO ranking is one of the most important principles of digital marketing. Google & Content Google is increasingly interested in Quality. What does that mean? Things like authority, reputation and trustworthiness. Simplistically this means that...

How does PPC perform against SEO?

How does PPC perform against SEO?

How does PPC perform against SEO and Social? One of the most vexatious questions we hear. There is no single answer because PPC does not drive organic search traffic. It adds to organic search traffic. Broadly, PPC does exactly what it says on the tin. You pay for...

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