NEWS & VIEWS

Is Rank Math Better than Yoast?

Is Rank Math Better than Yoast?

We are discussing Wordpress exclusively here. We have been using Yoast for many years now, but since last year we're using Rank Math more and more. Is Rank Math better than Yoast? It's different to Yoast and therefore it's useful to look at some of the things both...

4 Best Website Platforms

4 Best Website Platforms

Welcome to the third full length episode of Digital Skin. "What is the Best Website Platform?".Today we're talking about web site platforms, specifically Wordpress Squarespace Wix or Shopify. Which of these platforms will suit you best? We've talked about why you...

How to Write an SEO Friendly Blog Post

How to Write an SEO Friendly Blog Post

A question I get asked more often than any other about SEO, is how to write an SEO friendly blog post. In this post I'm going to try to show by example and in words, how to maximise your chances of ranking a blog post in Search. First a disclaimer - In the interests...

How to Succeed in SEO

How to Succeed in SEO

Digital Skin Episode 2: How to Succeed in SEO Today we're going to discuss SEO. How to succeed in SEO is the riddle you need to resolve if you're website is to thrive. This is the big one, or one of the big ones, so draw up a chair, pour yourself a drink...

How to Succeed in Digital Marketing

How to Succeed in Digital Marketing

Digital Skin Episode 1: How to Succeed in Digital Marketing Digital Marketing like so many things thrives on preparation. So here's the first question. What are you selling and to who? Let me qualify that question. We're all selling something, whether it's for peer...

Introducing Digital Skin

Introducing Digital Skin

Episode 0: Introducing Digital Skin On March 8th 2021 we're launching a new podcast called Digital Skin about digital marketing. Aimed at businesses new to the digital landscape  and based on twenty years of experience as a content creator, designer and...

Digital Skin Podcast

Digital Skin Podcast

The Digital Skin Podcast is a new venture into a different medium. Twelve months, 24 episodes, covering digital marketing, web site design and tech. The idea is to provide useful information in a form that can be easily digested and will complement existing Blog posts...

Beginners Guide to PPC

Beginners Guide to PPC

Our beginners guide to PPC attempts to differentiate between the wood and the stones for the benefit of those starting out with pay per click advertising. I'm going to focus for the most part on Google as we're certified in Google Ads. Many of the points I will make...

Through the Hedge Backwards

Through the Hedge Backwards

A Most Remarkable Year! I feel as though I've been dragged through the hedge backwards. When we started this business in March, we had no idea how successful it would be. We're now hurtling towards Christmas, three projects on the boil and looking at the very real...

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