GRAPHIC DESIGN

Digital Marketing and Graphic Design

Graphic Design Services

 

Helter Skelter Design provide graphic design services including brochures banners & mail templates in support of digital and print marketing campaigns. Take a look at some of the work we did in 2020..

Creative Process

Marketing a technical product has to connect with two audiences, the people making the buying decisions and the people providing technical advice to those buyers.
IT practitioners are special. Highly intelligent, they will devour text, the more detailed the better. IT people want to know how it works. This is why technical documents are, on the whole, wordy, dense and unapproachable.

Managers on the other hand want to know that it works.

Our challenge was to address both audiences. We pulled the core messages from the text and amplified them   in bullet points and breakout boxes throughout the brochure.

Team Organisation

We don’t believe in design by committee. We had single points of contact within Helter Skelter and Responsiv who owned the project. This cut the corporate flab out of the process.

Technology

Its been said before, but the real benefit of using the Adobe Creative Suite is that we can move seamlessly between Illustrator, Photoshop and inDesign.

Product Delivery

We chose to design the banner ads first as the graphic elements would be common to both brochure and mail templates. Banner ads are built on Image – Colour – Brand – Message.

Market Familiarity

Helter Skelter are a creative company with a highly technical background. It was essential for this project that the message retained its technical impact without sacrificing accessibility.

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Say Hello!

If you need a digital marketing campaign designed, or design for a marketing campaign, have a chat with us. We will make sure your campaign is effective, well designed and memorable. (When it comes to promoting ourselves we prefer to stay grounded in reality. That’s why our customers are happy with our work!)